Caught up with Goldee Udani, Founder & CEO of Social Media monitoring and Insights platform, Beevolve earlier today at the Ulsoor CCD for a chat. Beevolve aspires to become the Constant Contact of the SME/SMB Social Media realm. Not many are competing in the SME space - and the ones which are competing with Beevolve,… Continue reading Types of Social Media Adoption in Companies
Social Media ROI. Every CMO’s nightmare. Lots of things happening – but where’s the ROI on this? – Is the million dollar question. Whether you’re a B2B, B2C or C2C portal – Social and Mobile is the future. On the Social front, there are 2 ways in which the efforts of a company could be… Continue reading Social Media ROI. How to Measure It?
In the world of END OF SEASON SALE advertisements / Facebook CPC ad promotions / email marketing newsletter promotions and what not, a Brand that dares to 'Think Different' - Sher Singh shows how to get creative enough, without spending much to announce its End Of Season SALE to its customers - new and old.… Continue reading Blowing Your Trumpet – A ‘Think Different’ End of Season SALE Announcement
Media2Win has an online tool which lets one check out India's top 'Most Social' Brands out there on the 2 most commonly used platforms for branding, end-user engagement, running contests, offering discounts to brand influencers and more - Facebook & Twitter. The tool could be accessed at: http://socialbrands.media2win.com/ A run through the top brands in… Continue reading Top10 *SOCIAL* Brands in India – How to Improve User-Engagement
Nike has that knack of running cutting edge campaigns wherein they don't need to do much... it automatically goes viral and the momentum builds and takes over. The MakeItCount campaign currently running in Twitter is one such campaign. One of the terms trending 'Worldwide' in Twitter right now (Jan 1, 2012) is #makeitcount, which is… Continue reading Nike #makeitcount campaign
I come across a lot of people every day - either face to face or online - who do ask - "How's your usual day like?" There's no generalized answer for this since every single day in the realm of Social Media means - its different from the previous day and chances are - next… Continue reading Life of a Social Media Manager: [Infographic]
Guys & gals, it's hiring time. Hurrah!!!!!!!!!! Sprinklr is currently looking for 2 outstanding candidates to join the 'Community Management' team at their Bangalore offices in India. Designation: Social Media 'Community Manager' @ Sprinklr # of Openings: 2 Location: Bangalore, India (check blog post for Office pics) What is Sprinklr? Sprinklr, based in New York,… Continue reading Currently Hiring: Social Media Community Manager @ Sprinklr
Useful. The recent Mashable.com post: Mostly Mobile: How the Internet Is Consumed in India [INFOGRAPHIC] provides a useful analytical quantitative insight into the Web adaptability, usage, and mobile penetration in India. But a careful comparative analysis of the figures - brings forth a few details, which are not very encouraging. Especially, for people crying out… Continue reading Separating the Sound from Noise: Internet in India
Social Media ROI. Every CMO's nightmare. Lots of things happening - but where's the ROI on this? - Is the million dollar question. Recently, I had written how my current organization used Social Media for Recruiting, and given a Case Study on Social Media Recruiting ROI. Today's blog post is about a specific site in… Continue reading Social Media ROI (Qualitative & Quantitative)
The music industry was one of the earliest adopters of Web 2.0 technologies; quintessentially – social media channels like RSS, blogs, downloadable podcasts, online distribution channels like iTunes etc. This not only revolutionized the entire industry as a whole – but completely altered the course of how, when, where music is created, produced, marketed, sourced… Continue reading Web2.0 Integration in Music Industry
What Do You Do for a Living? - is a question that many digital marketing professionals, and especially Social Media Marketing managers and strategists come across often. Am sure. If you're looking to make a life-long career in Social Media Marketing, make sure you read my earlier detailed posting on: "Are You Cut Out for… Continue reading A Digital Marketing Professional – What Do I Do?
Editor's Note: The following is a Guest Post by Suraj Atreya. Suraj Atreya is a Management Grad specializing in Digital Marketing and E-commerce from London, UK. Suraj's passion lies in Brand Building and establishing Thought Leadership through innovative adoption of Digital Channels. Suraj has been previously associated with a Management Consulting Firm and with a Global Leader in IT Consulting. He holds… Continue reading What’s Digital Publishing Gotta Do with Brands?
There's a saying in Latin by Cicero, Cuiusvis hominis est errare. It means - Any man can make a mistake. From which we have the common English derivative, "To Err, Is Human". Unfortunately, no one gives a damn about Cicero anymore, and thus the saying is as dead as Michael Jackson. In the current digital marketing… Continue reading Social Media Faux Pas & How to Avoid Them
Social Recruiting is the future. In fact, for many organizations, social recruiting is becoming the norm - moving away from recruitment agencies, HR firms and Head hunting firms to search, interview and get on-board the best candidates for their specialist requirements. But why is Social Recruiting better than head hunters scouting for talent? Rather recently,… Continue reading Social Recruiting – ROI [CaseStudy]
A lot of user interface (UI) changes in Facebook. On the 'Home' tab, 'Lists' wherein we have 'Close Friends' and 'Family'. Looks like Facebook wishes to counter the Google+ Circle concept by introducing 'Lists' which end users can then personalize as per their needs. I have 4 Lists as of now: 'Close Friends', 'Family', '123Greetings.Com'… Continue reading Facebook UI changes – Hit or a Miss?
I like Klout - the influencer score, report and analysis. But I often feel the need of a more concrete analytics which is lacking as of now, detailed brand analysis and finally, some quantitative analysis on how web marketers could use an individual's Klout information (obtained from his twitter handle) for running focused geo-targeted campaigns.… Continue reading Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.
A life-long career in Digital Marketing, quintessentially, Social Media realm - marketing, strategy formulation, community management, new media technologies can be a very satisfying one, emotionally and monetarily. But are YOU cut out for such a career option - is the million dollar question. During my work ex with a few companies - big and… Continue reading Are You Cut Out for a Career in Social Media? (Updated)
Guys & gals, it's hiring time. Hurrah!!!!!!!!!! Sprinklr is currently looking for some outstanding grads (1-2 years of experience) and experienced candidates (3-4/4+ years of experience) to join the 'Community Management' team at their Bangalore offices in India. Designation: Social Media 'Community Manager' @ Sprinklr Location: Bangalore, India What is Sprinklr? Sprinklr, based in New York,… Continue reading Currently Hiring: Social Media Community Manager @ Sprinklr (JobCode:BNCM001)