Types of Social Media Adoption in Companies

Caught up with Goldee Udani, Founder & CEO of Social Media monitoring and Insights platform, Beevolve earlier today at the Ulsoor CCD for a chat. Beevolve aspires to become the Constant Contact of the SME/SMB Social Media realm. Not many are competing in the SME space - and the ones which are competing with Beevolve,…

Social Media ROI. How to Measure It?

Social Media ROI. Every CMO’s nightmare. Lots of things happening – but where’s the ROI on this? – Is the million dollar question. Whether you’re a B2B, B2C or C2C portal – Social and Mobile is the future. On the Social front, there are 2 ways in which the efforts of a company could be…

Blowing Your Trumpet – A ‘Think Different’ End of Season SALE Announcement

In the world of END OF SEASON SALE advertisements / Facebook CPC ad promotions / email marketing newsletter promotions and what not, a Brand that dares to 'Think Different' - Sher Singh shows how to get creative enough, without spending much to announce its End Of Season SALE to its customers - new and old.…

Top10 *SOCIAL* Brands in India – How to Improve User-Engagement

Media2Win has an online tool which lets one check out India's top 'Most Social' Brands out there on the 2 most commonly used platforms for branding, end-user engagement, running contests, offering discounts to brand influencers and more - Facebook & Twitter. The tool could be accessed at: http://socialbrands.media2win.com/ A run through the top brands in…

Nike #makeitcount campaign

Nike has that knack of running cutting edge campaigns wherein they don't need to do much... it automatically goes viral and the momentum builds and takes over. The MakeItCount campaign currently running in Twitter is one such campaign. One of the terms trending 'Worldwide' in Twitter right now (Jan 1, 2012) is #makeitcount, which is…

Life of a Social Media Manager: [Infographic]

I come across a lot of people every day - either face to face or online - who do ask - "How's your usual day like?" There's no generalized answer for this since every single day in the realm of Social Media means - its different from the previous day and chances are - next…

Currently Hiring: Social Media Community Manager @ Sprinklr

Guys & gals, it's hiring time. Hurrah!!!!!!!!!!   Sprinklr is currently looking for 2 outstanding candidates to join the 'Community Management' team at their Bangalore offices in India. Designation: Social Media 'Community Manager' @ Sprinklr # of Openings: 2 Location: Bangalore, India (check blog post for Office pics) What is Sprinklr? Sprinklr, based in New York,…

Separating the Sound from Noise: Internet in India

Useful. The recent Mashable.com post: Mostly Mobile: How the Internet Is Consumed in India [INFOGRAPHIC] provides a useful analytical quantitative insight into the Web adaptability, usage, and mobile penetration in India. But a careful comparative analysis of the figures - brings forth a few details, which are not very encouraging. Especially, for people crying out…

Social Media ROI (Qualitative & Quantitative)

Social Media ROI. Every CMO's nightmare. Lots of things happening - but where's the ROI on this? - Is the million dollar question. Recently, I had written how my current organization used Social Media for Recruiting, and given a Case Study on Social Media Recruiting ROI. Today's blog post is about a specific site in…

Web2.0 Integration in Music Industry

The music industry was one of the earliest adopters of Web 2.0 technologies; quintessentially – social media channels like RSS, blogs, downloadable podcasts, online distribution channels like iTunes etc. This not only revolutionized the entire industry as a whole – but completely altered the course of how, when, where music is created, produced, marketed, sourced…

A Digital Marketing Professional – What Do I Do?

What Do You Do for a Living? - is a question that many digital marketing professionals, and especially Social Media Marketing managers and strategists come across often. Am sure. If you're looking to make a life-long career in Social Media Marketing, make sure you read my earlier detailed posting on: "Are You Cut Out for…

What’s Digital Publishing Gotta Do with Brands?

Editor's Note: The following is a Guest Post by Suraj Atreya. Suraj Atreya is a Management Grad specializing in Digital Marketing and E-commerce from London, UK. Suraj's passion lies in Brand Building and establishing Thought Leadership through innovative adoption of Digital Channels. Suraj has been previously associated with a Management Consulting Firm and with a Global Leader in IT Consulting. He holds…

Social Media Faux Pas & How to Avoid Them

There's a saying in Latin by Cicero, Cuiusvis hominis est errare. It means - Any man can make a mistake. From which we have the common English derivative, "To Err, Is Human". Unfortunately, no one gives a damn about Cicero anymore, and thus the saying is as dead as Michael Jackson. In the current digital marketing…

Social Recruiting – ROI [CaseStudy]

Social Recruiting is the future. In fact, for many organizations, social recruiting is becoming the norm - moving away from recruitment agencies, HR firms and Head hunting firms to search, interview and get on-board the best candidates for their specialist requirements. But why is Social Recruiting better than head hunters scouting for talent?  Rather recently,…

Facebook UI changes – Hit or a Miss?

A lot of user interface (UI) changes in Facebook. On the 'Home' tab, 'Lists' wherein we have 'Close Friends' and 'Family'. Looks like Facebook wishes to counter the Google+ Circle concept by introducing 'Lists' which end users can then personalize as per their needs. I have 4 Lists as of now: 'Close Friends', 'Family', '123Greetings.Com'…

Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.

I like Klout - the influencer score, report and analysis. But I often feel the need of a more concrete analytics which is lacking as of now, detailed brand analysis and finally, some quantitative analysis on how web marketers could use an individual's Klout information (obtained from his twitter handle) for running focused geo-targeted campaigns.…

Are You Cut Out for a Career in Social Media? (Updated)

A life-long career in Digital Marketing, quintessentially, Social Media realm - marketing, strategy formulation, community management, new media technologies can be a very satisfying one, emotionally and monetarily. But are YOU cut out for such a career option - is the million dollar question. During my work ex with a few companies - big and…

Currently Hiring: Social Media Community Manager @ Sprinklr (JobCode:BNCM001)

Guys & gals, it's hiring time. Hurrah!!!!!!!!!!   Sprinklr is currently looking for some outstanding grads (1-2 years of experience) and experienced candidates (3-4/4+ years of experience) to join the 'Community Management' team at their Bangalore offices in India. Designation: Social Media 'Community Manager' @ Sprinklr Location: Bangalore, India What is Sprinklr? Sprinklr, based in New York,…