Life of a Social Media Manager: [Infographic]

I come across a lot of people every day - either face to face or online - who do ask - "How's your usual day like?" There's no generalized answer for this since every single day in the realm of Social Media means - its different from the previous day and chances are - next…

Social Media ROI (Qualitative & Quantitative)

Social Media ROI. Every CMO's nightmare. Lots of things happening - but where's the ROI on this? - Is the million dollar question. Recently, I had written how my current organization used Social Media for Recruiting, and given a Case Study on Social Media Recruiting ROI. Today's blog post is about a specific site in…

A Digital Marketing Professional – What Do I Do?

What Do You Do for a Living? - is a question that many digital marketing professionals, and especially Social Media Marketing managers and strategists come across often. Am sure. If you're looking to make a life-long career in Social Media Marketing, make sure you read my earlier detailed posting on: "Are You Cut Out for…

Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.

I like Klout - the influencer score, report and analysis. But I often feel the need of a more concrete analytics which is lacking as of now, detailed brand analysis and finally, some quantitative analysis on how web marketers could use an individual's Klout information (obtained from his twitter handle) for running focused geo-targeted campaigns.…

Are You Cut Out for a Career in Social Media? (Updated)

A life-long career in Digital Marketing, quintessentially, Social Media realm - marketing, strategy formulation, community management, new media technologies can be a very satisfying one, emotionally and monetarily. But are YOU cut out for such a career option - is the million dollar question. During my work ex with a few companies - big and…