Social Media, Work

Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.


I like Klout - the influencer score, report and analysis. But I often feel the need of a more concrete analytics which is lacking as of now, detailed brand analysis and finally, some quantitative analysis on how web marketers could use an individual's Klout information (obtained from his twitter handle) for running focused geo-targeted campaigns.… Continue reading Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.

General, Social Media, Work

Are You Cut Out for a Career in Social Media? (Updated)


A life-long career in Digital Marketing, quintessentially, Social Media realm - marketing, strategy formulation, community management, new media technologies can be a very satisfying one, emotionally and monetarily. But are YOU cut out for such a career option - is the million dollar question. During my work ex with a few companies - big and… Continue reading Are You Cut Out for a Career in Social Media? (Updated)