Life of a Social Media Manager: [Infographic]

I come across a lot of people every day - either face to face or online - who do ask - "How's your usual day like?" There's no generalized answer for this since every single day in the realm of Social Media means - its different from the previous day and chances are - next…

A Digital Marketing Professional – What Do I Do?

What Do You Do for a Living? - is a question that many digital marketing professionals, and especially Social Media Marketing managers and strategists come across often. Am sure. If you're looking to make a life-long career in Social Media Marketing, make sure you read my earlier detailed posting on: "Are You Cut Out for…

Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.

I like Klout - the influencer score, report and analysis. But I often feel the need of a more concrete analytics which is lacking as of now, detailed brand analysis and finally, some quantitative analysis on how web marketers could use an individual's Klout information (obtained from his twitter handle) for running focused geo-targeted campaigns.…

Are You Cut Out for a Career in Social Media? (Updated)

A life-long career in Digital Marketing, quintessentially, Social Media realm - marketing, strategy formulation, community management, new media technologies can be a very satisfying one, emotionally and monetarily. But are YOU cut out for such a career option - is the million dollar question. During my work ex with a few companies - big and…

Currently Hiring: Social Media Community Manager @ Sprinklr (JobCode:BNCM001)

Guys & gals, it's hiring time. Hurrah!!!!!!!!!!   Sprinklr is currently looking for some outstanding grads (1-2 years of experience) and experienced candidates (3-4/4+ years of experience) to join the 'Community Management' team at their Bangalore offices in India. Designation: Social Media 'Community Manager' @ Sprinklr Location: Bangalore, India What is Sprinklr? Sprinklr, based in New York,…