Types of Social Media Adoption in Companies

Caught up with Goldee Udani, Founder & CEO of Social Media monitoring and Insights platform, Beevolve earlier today at the Ulsoor CCD for a chat. Beevolve aspires to become the Constant Contact of the SME/SMB Social Media realm. Not many are competing in the SME space - and the ones which are competing with Beevolve,…

Social Media ROI. How to Measure It?

Social Media ROI. Every CMO’s nightmare. Lots of things happening – but where’s the ROI on this? – Is the million dollar question. Whether you’re a B2B, B2C or C2C portal – Social and Mobile is the future. On the Social front, there are 2 ways in which the efforts of a company could be…

Life of a Social Media Manager: [Infographic]

I come across a lot of people every day - either face to face or online - who do ask - "How's your usual day like?" There's no generalized answer for this since every single day in the realm of Social Media means - its different from the previous day and chances are - next…

Currently Hiring: Social Media Community Manager @ Sprinklr

Guys & gals, it's hiring time. Hurrah!!!!!!!!!!   Sprinklr is currently looking for 2 outstanding candidates to join the 'Community Management' team at their Bangalore offices in India. Designation: Social Media 'Community Manager' @ Sprinklr # of Openings: 2 Location: Bangalore, India (check blog post for Office pics) What is Sprinklr? Sprinklr, based in New York,…

Separating the Sound from Noise: Internet in India

Useful. The recent Mashable.com post: Mostly Mobile: How the Internet Is Consumed in India [INFOGRAPHIC] provides a useful analytical quantitative insight into the Web adaptability, usage, and mobile penetration in India. But a careful comparative analysis of the figures - brings forth a few details, which are not very encouraging. Especially, for people crying out…

Social Media ROI (Qualitative & Quantitative)

Social Media ROI. Every CMO's nightmare. Lots of things happening - but where's the ROI on this? - Is the million dollar question. Recently, I had written how my current organization used Social Media for Recruiting, and given a Case Study on Social Media Recruiting ROI. Today's blog post is about a specific site in…

Future of Gaming: Social Gaming coupled with Mobile

I was recently doing some background research on the Gaming Industry as a whole. The numbers are mind-boggling. Video gaming industry was worth around $100 billion in 2010, and online gaming companies are catching up real fast, at around $23 Billion in 2010. I did some further research into Electronic Arts (EA) - (NASDAQ: ERTS)…

Web2.0 Integration in Music Industry

The music industry was one of the earliest adopters of Web 2.0 technologies; quintessentially – social media channels like RSS, blogs, downloadable podcasts, online distribution channels like iTunes etc. This not only revolutionized the entire industry as a whole – but completely altered the course of how, when, where music is created, produced, marketed, sourced…

A Digital Marketing Professional – What Do I Do?

What Do You Do for a Living? - is a question that many digital marketing professionals, and especially Social Media Marketing managers and strategists come across often. Am sure. If you're looking to make a life-long career in Social Media Marketing, make sure you read my earlier detailed posting on: "Are You Cut Out for…

Social Media Faux Pas & How to Avoid Them

There's a saying in Latin by Cicero, Cuiusvis hominis est errare. It means - Any man can make a mistake. From which we have the common English derivative, "To Err, Is Human". Unfortunately, no one gives a damn about Cicero anymore, and thus the saying is as dead as Michael Jackson. In the current digital marketing…

Social Recruiting – ROI [CaseStudy]

Social Recruiting is the future. In fact, for many organizations, social recruiting is becoming the norm - moving away from recruitment agencies, HR firms and Head hunting firms to search, interview and get on-board the best candidates for their specialist requirements. But why is Social Recruiting better than head hunters scouting for talent?  Rather recently,…

Facebook UI changes – Hit or a Miss?

A lot of user interface (UI) changes in Facebook. On the 'Home' tab, 'Lists' wherein we have 'Close Friends' and 'Family'. Looks like Facebook wishes to counter the Google+ Circle concept by introducing 'Lists' which end users can then personalize as per their needs. I have 4 Lists as of now: 'Close Friends', 'Family', '123Greetings.Com'…

Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.

I like Klout - the influencer score, report and analysis. But I often feel the need of a more concrete analytics which is lacking as of now, detailed brand analysis and finally, some quantitative analysis on how web marketers could use an individual's Klout information (obtained from his twitter handle) for running focused geo-targeted campaigns.…

Are You Cut Out for a Career in Social Media? (Updated)

A life-long career in Digital Marketing, quintessentially, Social Media realm - marketing, strategy formulation, community management, new media technologies can be a very satisfying one, emotionally and monetarily. But are YOU cut out for such a career option - is the million dollar question. During my work ex with a few companies - big and…