Caught up with Goldee Udani, Founder & CEO of Social Media monitoring and Insights platform, Beevolve earlier today at the Ulsoor CCD for a chat. Beevolve aspires to become the Constant Contact of the SME/SMB Social Media realm. Not many are competing in the SME space - and the ones which are competing with Beevolve,… Continue reading Types of Social Media Adoption in Companies
Social Media ROI. Every CMO’s nightmare. Lots of things happening – but where’s the ROI on this? – Is the million dollar question. Whether you’re a B2B, B2C or C2C portal – Social and Mobile is the future. On the Social front, there are 2 ways in which the efforts of a company could be… Continue reading Social Media ROI. How to Measure It?
I come across a lot of people every day - either face to face or online - who do ask - "How's your usual day like?" There's no generalized answer for this since every single day in the realm of Social Media means - its different from the previous day and chances are - next… Continue reading Life of a Social Media Manager: [Infographic]
Guys & gals, it's hiring time. Hurrah!!!!!!!!!! Sprinklr is currently looking for 2 outstanding candidates to join the 'Community Management' team at their Bangalore offices in India. Designation: Social Media 'Community Manager' @ Sprinklr # of Openings: 2 Location: Bangalore, India (check blog post for Office pics) What is Sprinklr? Sprinklr, based in New York,… Continue reading Currently Hiring: Social Media Community Manager @ Sprinklr
Useful. The recent Mashable.com post: Mostly Mobile: How the Internet Is Consumed in India [INFOGRAPHIC] provides a useful analytical quantitative insight into the Web adaptability, usage, and mobile penetration in India. But a careful comparative analysis of the figures - brings forth a few details, which are not very encouraging. Especially, for people crying out… Continue reading Separating the Sound from Noise: Internet in India
Social Media ROI. Every CMO's nightmare. Lots of things happening - but where's the ROI on this? - Is the million dollar question. Recently, I had written how my current organization used Social Media for Recruiting, and given a Case Study on Social Media Recruiting ROI. Today's blog post is about a specific site in… Continue reading Social Media ROI (Qualitative & Quantitative)
I was recently doing some background research on the Gaming Industry as a whole. The numbers are mind-boggling. Video gaming industry was worth around $100 billion in 2010, and online gaming companies are catching up real fast, at around $23 Billion in 2010. I did some further research into Electronic Arts (EA) - (NASDAQ: ERTS)… Continue reading Future of Gaming: Social Gaming coupled with Mobile