Creating a Referral Program for Your E-commerce Website – Sher Singh Way

A B2C e-commerce site ideally revolves around 4 core aspects: a) a shopping experience b) a social sharing experience c) a referral (invite) experience d) a loyalty program experience A Dot.com that can do these 4 effectively, will survive the 'Dot.com bust' when it comes, which it surely will in India. Sooner or later. Result…

Dress Stylish during IPL from Sher Singh – World’s First Global Cricket Inspired Lifestyle Brand from India

IPL 2012 has been the most successful IPL so far. Viewership on TV, tickets sales, involvement of sponsors (national & international), ad spending - have all gone up. Rajiv Shukla, the chairman of the IPL recently said that the "response [this year] is rocking" and that "IPL 5 will be a super success". Besides the…

“Become Zaheer’s Style Manager” contest on Facebook by Sher Singh

Sher Singh, the flagship Lifestyle brand from Exclusively.In has launched a Facebook Fan page contest, earlier today. India's cricketing Hero, Zaheer 'Zak' Khan is the Brand Ambassador and President of Sher Singh Nation. The contest entitled '‘Become Zaheer’s Style Manager" is live and accessible here. The contest will run from 26th December 2011 to 10th…

Evening in Delhi @ Sher Singh Event: World’s First Indian Lifestyle Brand

Indians, whether living in India or abroad - have a new International Identity. Its called - Sher Singh.  Sher Singh is the World's First Indian lifestyle brand - a contemporary, stylish, high-quality apparel for men and women. For Indians, who adore Ralph Lauren and Lacoste but always desired an Indian brand to deliver the same…