City, Clothing, General, Social Media

Evening in Delhi @ Sher Singh Event: World’s First Indian Lifestyle Brand

Indians, whether living in India or abroad – have a new International Identity. Its called – Sher Singh.  Sher Singh is the World’s First Indian lifestyle brand – a contemporary, stylish, high-quality apparel for men and women. For Indians, who adore Ralph Lauren and Lacoste but always desired an Indian brand to deliver the same – in style, quality, design and panache but in an affordable Indian pricing – this is a welcome replacement.

I was in New Delhi for Saturday evening for a Sher Singh event in Select CITYWALK – Delhi’s most exciting Shopping & Entertainment Destination in Saket. Zaheer ‘The Zak’ Khan – the Brand Ambassador for Sher Singh was there to meet Sher Singh lovers. As expected, the place was full in minutes with all trying to get a glimpse of one of the finest Cricketing Heroes from India. After which, Zak moved to Hard Rock Cafe – which is an awesome hangout place as well – for a special treat for Sher Singh customers exclusively – who had purchased Sher Singh merchandize – either online or at the Mall at the Popup.

I’m ecstatic to say – I got the ‘Classic India Polo in White‘ myself!

Coming back to the event – also met the folks with the brains and passion behind Sher SinghSunjay Guleria & Sonny Caberwal – the Co-Founders of the Brand and CEO & COO respectively. Both are Co-Founders of as well – one of the World’s most successful Online Retailers and a members-only niche flash sales site for fashion, jewelry and home decor from Indian artisans and designers. Talking to both – even for 5 minutes – one can feel the burning passion they share for the ‘need’ and opportunity of a World class INDIAN lifestyle brand for the Global Indian. That’s you & Me.

As Sunjay says, “Sher Singh was conceived with a simple mission in mind: present a stylish, world-class Indian lifestyle clothing brand to global audiences, and have it stand toe-to-toe with the best of them. We believe that India’s time has come to emerge, not just as a producer of high-quality garments to the world, but as a style leader with a globally recognized brand of its own.” (Source: LifeStyleBlogIndia)

Sonny Caberwal adds, “As the world’s first Sikh model for global brands like Kenneth Cole, Versace and Armani in campaigns in the USA and Europe, I know first-hand that India and its unique style and traditions have an important role to play on the global stage. Our singular mission with Sher Singh is to develop a world-class fashion brand from India which is globally recognized as a mark of excellence.” (Source: LifeStyleBlogIndia)

Sonny Caberwal, Zaheer Khan, Sushma Reddy & Sunjay Guleria at an earlier Event in Nov 2011

If you feel you can be part of the Sher Singh Nation, do visit the website at:; subscribe to the newsletter! Like the Facebook Fan page and keep an eye out for the fantastic deals they offer! So get going and get a Sher Singh for yourself today! Be Proud of Being an Indian! And Wearing a Sher Singh!

Pics from 3rd Dec 2011 Event:

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