General, Social Media

Social Media ROI. How to Measure It?

Social Media ROI. Every CMO’s nightmare. Lots of things happening – but where’s the ROI on this? – Is the million dollar question. Whether you’re a B2B, B2C or C2C portal – Social and Mobile is the future. On the Social front, there are 2 ways in which the efforts of a company could be classified and further studied in detail:

  1. Qualitative Efforts, Strategies & ROI
  2. Quantitative Efforts, Strategies & ROI

Ignore meaningless metrics like ‘number of followers’ etc.

A successful social media campaign includes:

  • Building online brand presence
  • Strengthening online brand presence with already existing customers/clients (via Royalty programs)
  • Repositioning the brand (e.g. starting out as a Custom-Gift-E-Retailer to Apparel & Fashion e-Retailer now)
  • Community Management

Thus, a campaign objective should be defined when conceptualizing a campaign; and corresponding success metric(s) should be defined, which helps us in achieving a bigger Goal.

Measuring Qualitative Efforts:


Measuring Quantitative Efforts:


Different Social CRM platforms like Sprinklr, Radian6, Spreadfast and others could be used to dig deep into Social Media campaign parameters and figure out Branding and Brand Identity Key Performance Indicators (KPI)s or metrics. See a few screenshots to get an idea.

report1 report2 report3 report4 report5 report6 report7 report8

5 thoughts on “Social Media ROI. How to Measure It?”

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.