Apple, City, Electronics, General, Music, Social Media, Work

DNA of Apple – so rightly put by Bono


There are dreams that you Search for. There are dreams that Search for you. Some adore Steve Jobs. Some despise him publicly. But what most companies try and fail - is to emulate the core DNA of people & innovation that represent Apple. I had written an earlier blog post on how to 'Fight Off… Continue reading DNA of Apple – so rightly put by Bono

Apple, Clothing, Electronics, General, Movies, Music, Social Media, Sports, Work

ELITIFY – For the Successful Man


Snake Skin Patterned Wallet from Etro at Rs. 22,900/- or an artificial leather Wallet from an unknown brand at 50% discount for Rs. 1,999? Which one do you prefer? Are you a premier customer or a bargain hunter? Read on if you're the former; you can visit Jabong.com OR Myntra.com if you're the latter. In… Continue reading ELITIFY – For the Successful Man

General, Music, Sports, Work

The Fetish for White Skin in India


I never realized this during my decade long stay abroad in Moscow, Oxford, London and other locations. But since returning to India and working for different companies (2008 onwards), one of the core Marketing tricks that I've picked up - which defies all rules of MBA learning you can learn anywhere on Earth - "White… Continue reading The Fetish for White Skin in India

Apple, City, Clothing, Electronics, Food, General, Movies, Music, Social Media, Sports, Work

Emailer from Jabong – Sums Up Indian E-commerce Scenario


NB: This blog post is NOT directed against any company, person or group(s) in particular. In fact, I myself have purchased over 25+ items from Jabong.com in the past 4 months. 🙂 Customer Service is impeccable. This promotional mailer from Indian e-retailer Jabong.com (Rocket Internet venture launched in late 2011 in India) pretty much sums… Continue reading Emailer from Jabong – Sums Up Indian E-commerce Scenario

Apple, City, Clothing, Electronics, Food, General, Movies, Music, Social Media, Sports, Work

Creating a Referral Program for Your E-commerce Website – Sher Singh Way


A B2C e-commerce site ideally revolves around 4 core aspects: a) a shopping experience b) a social sharing experience c) a referral (invite) experience d) a loyalty program experience A Dot.com that can do these 4 effectively, will survive the 'Dot.com bust' when it comes, which it surely will in India. Sooner or later. Result… Continue reading Creating a Referral Program for Your E-commerce Website – Sher Singh Way

Apple, City, Clothing, Electronics, Food, General, Movies, Music, Social Media, Sports, Work

8 Things To Do if you’re Planning for a Startup (and WHAT NOT TO DO as well) (Startup Series: Episode 6)


You've a great idea. A financially viable business model (on paper). A few key team players in mind (to get on-board). And on verge of securing a good amount of VC capital. All set for the next Facebook? Twitter? Pinterest? Unfortunately NO. Having worked in India for a few startups - whether B2B/B2C - have… Continue reading 8 Things To Do if you’re Planning for a Startup (and WHAT NOT TO DO as well) (Startup Series: Episode 6)

Apple, City, Clothing, Electronics, Food, General, Movies, Music, Social Media, Sports, Work

The Only Book Steve Jobs Had on his iPad 2


Steve Jobs loved reading books - mostly spiritual ones. However, the only book that Steve had downloaded on his Apple iPad 2 for regular reading was - Autobiography of a Yogi. It is an autobiography written by Paramahansa Yogananda (January 5, 1893–March 7, 1952) in 1946, in which he discusses his life story,and which introduced… Continue reading The Only Book Steve Jobs Had on his iPad 2