There are dreams that you Search for. There are dreams that Search for you. Some adore Steve Jobs. Some despise him publicly. But what most companies try and fail - is to emulate the core DNA of people & innovation that represent Apple. I had written an earlier blog post on how to 'Fight Off… Continue reading DNA of Apple – so rightly put by Bono
If given a choice of becoming an entrepreneur and opening your company, which one would you opt for - - an iOS app that makes an effort to solve a problem in a known domain; and commercialize it OR - open an eCommerce store selling (say, CD/DVDs, books, mens/womens/kids clothing) OR - open a digital… Continue reading iOS App, eCommerce Store OR Digital Agency?
You may say - some terrible decisions by Apple. Or, some terrible decisions by the CEO himself - Tim Cook in the past few months. As a long time Apple follower and fan; simply put, this is quite hurting. And most disturbing of all - not sure Steve Jobs would have permitted any of these.… Continue reading Some Terrible Decisions by Apple in 2012
Apple iPad Mini. Priced at $329. Understood - Apple wishes to compete with Amazon’s Kindle Fire HD and Google’s Nexus 7; but the question is - 'Did Apple really need this one?' I believe this is a terrible decision by Apple. And Steve Jobs if alive, would have had been extremely mad. Before he died,… Continue reading iPad Mini – Did Apple Really Need It?
Snake Skin Patterned Wallet from Etro at Rs. 22,900/- or an artificial leather Wallet from an unknown brand at 50% discount for Rs. 1,999? Which one do you prefer? Are you a premier customer or a bargain hunter? Read on if you're the former; you can visit Jabong.com OR Myntra.com if you're the latter. In… Continue reading ELITIFY – For the Successful Man
NB: This blog post is NOT directed against any company, person or group(s) in particular. In fact, I myself have purchased over 25+ items from Jabong.com in the past 4 months. 🙂 Customer Service is impeccable. This promotional mailer from Indian e-retailer Jabong.com (Rocket Internet venture launched in late 2011 in India) pretty much sums… Continue reading Emailer from Jabong – Sums Up Indian E-commerce Scenario
A B2C e-commerce site ideally revolves around 4 core aspects: a) a shopping experience b) a social sharing experience c) a referral (invite) experience d) a loyalty program experience A Dot.com that can do these 4 effectively, will survive the 'Dot.com bust' when it comes, which it surely will in India. Sooner or later. Result… Continue reading Creating a Referral Program for Your E-commerce Website – Sher Singh Way