Social Media ROI. Every CMO's nightmare. Lots of things happening - but where's the ROI on this? - Is the million dollar question. Recently, I had written how my current organization used Social Media for Recruiting, and given a Case Study on Social Media Recruiting ROI. Today's blog post is about a specific site in… Continue reading Social Media ROI (Qualitative & Quantitative)
Social & Mobile. These two are the future. Apps, Services, Gaming, Sales, Music - on Social & Mobile platforms are the future. In fact, already starting to happen. With PC & Mac sales dwindling, mobile CPUs getting faster, sleeker and more powerful, the day isn't so far when 99% of the work that you do… Continue reading Social Commerce… Making it Happen Socially!