I come across a lot of people every day – either face to face or online – who do ask – “How’s your usual day like?” There’s no generalized answer for this since every single day in the realm of Social Media means – its different from the previous day and chances are – next day would be different as well. Thus, besides being extremely passionate about the space, constantly updating yourself with the latest tools, platforms, networks and technologies – one needs be highly adaptable, flexible and understanding. Moreover, data analysis and number crunching skills should be spot on. In other words, given a simple question – “Can you explain the factors why our previous Facebook app campaign didn’t get over 100,000 likes?“:
- An average ‘Social Media Manager’ should be able to drill down into campaign statistics and draw possible inferences out of the many causal factors: Execution
- A good ‘Social Media Manager’ should be able to drill down into campaign statistics, draw possible inferences, weed out the basic causes, and identify the main factor(s) which could be bettered next time: Execution & Strategies
- An exceptional ‘Social Media Manager’ should be able to drill down into campaign statistics, draw possible inferences, weed out the basics, identify the main factor(s) which needs to be improved for a forth-coming campaign, conceptualize the campaign from design, process flow, screenshots; define the core KPIs for the campaign with timelines, execute it and finally measure the ROI: Execution, Strategies, Measurement and ROI
If you’re looking for a life-long career in Social Media, do check out – “Are You Cut Out for a Career in Social Media?“.
And if you’re already a Social Media Strategist, Evangelist, Manager or Rock star (sounding cheesy), then check out what NOT to do that can get you fired – “Social Media Faux Pas & How to Avoid Them“.
As for a usual day of a Social Media Manager, it totally depends on whether you’re working in Social Media for a company (with brand or brands in question), or whether you’re working for a Digital Marketing / Social Media / Creative agency. For the former – chances are, your days would be filled with meetings with senior members of the management, brainstorming social media campaign strategies, conceptualize them, meetings with 3rd-party software and services providers, working with Product managers/Customer Service/Sales teams for their inputs, working with Web designers to get work done, working with Developers for getting apps/modules done (whether mobile or web) and so on. In other words, YOU are the central spoke of the wheel wherein all the department needs converge and the final output is a fully-functional, social media awareness/promotional campaign for the brand(s) in question. For the latter – chances are – your days would be filled with more or less the same things – but in a faster pace – and technically – you would be wearing multiple hats at the same time. Added to this would be – taking calls from irritated clients/customers whose campaigns didn’t work as expected, exemplifying them the reasons, allocating time slots for further meetings and so on.
In short, life of a Social Media Manager – and as you rise to the Senior level, VP, and SVP level – is extremely hectic. At times, you could need to put in 24/7 for days. If this doesn’t sound like something that you really wanna do, no hard feelings – this ain’t for everyone.
Socialcast had created a nice infographic entitled THE HECTIC SCHEDULE OF A SOCIAL MEDIA MANAGER (published on Tuesday February 15th, 2011). Though I find it extremely simplified – with a million tidbits usually mixed up during the normal and after-work hours, but nonetheless, the infographic is excellent.