Social Media, Work

Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.


I like Klout - the influencer score, report and analysis. But I often feel the need of a more concrete analytics which is lacking as of now, detailed brand analysis and finally, some quantitative analysis on how web marketers could use an individual's Klout information (obtained from his twitter handle) for running focused geo-targeted campaigns.… Continue reading Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.