The music industry was one of the earliest adopters of Web 2.0 technologies; quintessentially – social media channels like RSS, blogs, downloadable podcasts, online distribution channels like iTunes etc. This not only revolutionized the entire industry as a whole – but completely altered the course of how, when, where music is created, produced, marketed, sourced… Continue reading Web2.0 Integration in Music Industry
What Do You Do for a Living? - is a question that many digital marketing professionals, and especially Social Media Marketing managers and strategists come across often. Am sure. If you're looking to make a life-long career in Social Media Marketing, make sure you read my earlier detailed posting on: "Are You Cut Out for… Continue reading A Digital Marketing Professional – What Do I Do?
There's a saying in Latin by Cicero, Cuiusvis hominis est errare. It means - Any man can make a mistake. From which we have the common English derivative, "To Err, Is Human". Unfortunately, no one gives a damn about Cicero anymore, and thus the saying is as dead as Michael Jackson. In the current digital marketing… Continue reading Social Media Faux Pas & How to Avoid Them
Social Recruiting is the future. In fact, for many organizations, social recruiting is becoming the norm - moving away from recruitment agencies, HR firms and Head hunting firms to search, interview and get on-board the best candidates for their specialist requirements. But why is Social Recruiting better than head hunters scouting for talent? Rather recently,… Continue reading Social Recruiting – ROI [CaseStudy]
A lot of user interface (UI) changes in Facebook. On the 'Home' tab, 'Lists' wherein we have 'Close Friends' and 'Family'. Looks like Facebook wishes to counter the Google+ Circle concept by introducing 'Lists' which end users can then personalize as per their needs. I have 4 Lists as of now: 'Close Friends', 'Family', '123Greetings.Com'… Continue reading Facebook UI changes – Hit or a Miss?
I like Klout - the influencer score, report and analysis. But I often feel the need of a more concrete analytics which is lacking as of now, detailed brand analysis and finally, some quantitative analysis on how web marketers could use an individual's Klout information (obtained from his twitter handle) for running focused geo-targeted campaigns.… Continue reading Where Klout Fails. Figuring ‘Brand Affinity Quantitatively’.
A life-long career in Digital Marketing, quintessentially, Social Media realm - marketing, strategy formulation, community management, new media technologies can be a very satisfying one, emotionally and monetarily. But are YOU cut out for such a career option - is the million dollar question. During my work ex with a few companies - big and… Continue reading Are You Cut Out for a Career in Social Media? (Updated)