WordPress.com has launched its own Online Advertising Platform, WordAds. In direct competition to Google AdSense. Received this email earlier today from Jon Burke:

Over the years one of the most frequent requests on WordPress.com has been to allow bloggers to earn money from their blog through ads. We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense.

Well we think we’ve cracked it, and we’re calling it WordAds.

Blogs are unique and they shouldn’t be treated like every other page on the internet. There are more than 50,000 WordPress-powered blogs coming online every day, and every time I explore them randomly I’m always surprised and delighted by how people are using the platform to express themselves.

As a WordPress user you’re breathing rarefied air on the internet: the Creators, the Independents. Creative minds aren’t satisfied being digital sharecroppers on someone else’s domain, and you want to carve out your own piece of the internet and have a space that you’re proud of because it’s so… you.

If you’re going to have advertising on your site, it darn well better be good, and beginning with our partnership with Federated Media we’re ready to start rolling out WordAds here on WordPress.com.

If the above is something you’d be interested in, fill out this form to let us know a bit about yourself.

Here’s the main features:

  1. To register with WordAds, you need to be a WordPress.com member.
  2. Also, you cannot have a xxx.wordpress.com domain. You need to purchase a dedicated domain name. Thus, my fewrandomrantings.wordpress.com cannot run WordAds ads. I need to register with something like: fewrandomrantings.com.
  3. Registration to WordAds is currently on.

Whether it will be a massive hit with Bloggers or not, I cannot say as of now. But one thing’s for sure – the prerequisite requirement of having a dedicated domain name for running WordAds is a definite downer. For example, I do receive a lot of hits every month, but wouldn’t wish to pay, purchase, and maintain a dedicated domain name on WPress, if I wished to run Adverts on it and monetize my efforts. I would rather move to a Cloud service, sign-up with AdSense, and third-party Networks and run their client ads on my Blog to monetize my Blog. Buying a dedicated domain name so as to run WordPress WordAds is like – taking a 30Lacs loan from your bank, purchasing a Merc C-class and then visiting nearby grocery shop for shopping! 🙂

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About sghoshoxon

Born in India, educated in Moscow, worked in the UK; Subhasish speaks English, Russian, Hindi & Bengali. Marketing // Strategy // Consulting, Active Blogger, Social Media Evangelist, Apple fan; Thanks to all for reading my blog posts, with 'FewRandomRantings.Wordpress.com' reaching 74,000+ visits since inception. Follow me @nerdometer.

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  1. […] Konkurrenz steht (oder stehen sollte). Hierbei heisst es, dass man einen eigenen Domain Namen haben muss, aber nach Rückfrage geht es auch, wie in meinem Fall, auch […]

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