Editor’s Note: The following is a Guest Post by Harshal Kharod.
Harshal is a Techie with MBA turned into Microsoft Certified Business Development Professional. Experienced in Mobile Marketing & Mobile Application Development; helping Brands across Europe & US to leverage Mobile space to connect & engage with Global Customers. You can get in touch with Harshal at LinkedIn, Twitter, Facebook. His blogs can be accessed at: http://harshalkharod.blog.com | http://mobileguru.blog.com

Many things can go wrong while designing and developing mobile applications. Often, the greatest errors occur even before writing the very first line of code. Poor planning, improper requirement gathering and lazy project management can cause a number of problems, all of which can be removed from the beginning of a project with a little thought and planning. With vast experience into Mobile Application development and defining Mobile Strategy, Rishabh Software has identified seven steps to help you build successful mobile application.

1. Understanding Power of Mobile:

Many of today’s Mobile Application development initiatives have arisen solely from the IT or marketing department budgets without considering actual power of Mobile. Today, mobile is not just a communication tool; rather it’s replica of your laptop and PCs. Analyze how you can leverage various functionality and native features of Mobile handsets to feed customer with various information. It could be a simple Mobile Website or an Interactive Augmented Reality based Retail Application. It all depends on you – how you innovate and come up with right kind of mobile application.

2. Defining clear objective:

Don’t see Mobile application as one fit for all your needs. Each Mobile application has to be designed for specific purpose and marketing campaign. You can not include complete set of services or products into one mobile application. Define clear objective for each Mobile application – what you want to achieve, who will be your target audience, what’s expected outcome and so on. Identify exact scope of Mobile application and then focus on how it can help you meet your objective.

3. Identify Target Audience and their Need:

Mobile applications are not built for aliens. They are developed for specific group of people who can be your potential customer or existing customer base. Identify your company’s target audience, where do you think you can reach them, what are their implicit needs, what are on-the-go features they might demand and how well you can satisfy their need. All these activities take lot of efforts and needs continuous research before coming with Mobile application. The functionality and user interface must be in line with customer expectations.

4. Track your performance:

You can declare your Mobile application a success or a failure if you have done proper analysis of number of downloads. There are plenty of other ways to quantify mobile application performance. These could include measures of the number of downloads, total number of minutes spent by each user or total revenue collected from mobile app. Although the measures should be considered as a whole, it is important to decide on the most important measures as soon as possible to ensure that your application is ready to deliver the desired results.

5. Following up with users – Listen to their comments:

Many companies assume they know what is more important to a user and therefore, spend much time and energy on features that does not really matter. Lists of the actual features should never be left out of scope. Various interviews, focus group, market research and user tests will help you get into the minds of the end users. Afterall everything you do is for end users; and if they are not satisfied with end results then how you gonna succeed?

6. Testing, Testing, Testing:

Test your application thoroughly during complete software development life cycle. The early and continuous testing throughout the development process will help you prevent unnecessary delays and keep production run smoothly. It starts with quality assurance right from project kick off. Make proactive QA approach rather than reactive, anticipate problems before they occur and keep fixing small bugs throughout process. This will help you release application with minimum errors and raise standards of coding. Once application is live, test it with actual devices and different OS versions to see how it reacts to various scenarios.

7. Keep updating App with enhancements:

Mobile application development is not just one time task. It needs continuous development and enhancement to connect with consumers. Don’t try to include each and everything in first release. Try releasing mobile application with small builds and help customer upgrade on regular basis with new features. Release the application with the minimum, then listen to what the public loves, hates, and likes. Remember, mobile app release is just first step in developing a continuous evolution, not the final product. So, be prepare to have some bad comments, it gives you scope to improve!

You can reach Harshal for queries at: harshalkharod AT gmail DOT com

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About sghoshoxon

Born in India, educated in Moscow, worked in the UK; Subhasish speaks English, Russian, Hindi & Bengali. Marketing // Strategy // Consulting, Active Blogger, Social Media Evangelist, Apple fan; Thanks to all for reading my blog posts, with 'FewRandomRantings.Wordpress.com' reaching 74,000+ visits since inception. Follow me @nerdometer.

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