Long overdue. Finally happened. Google Analytics (GA) has finally added some new features… and a few of them really look cool as well.

Some of the most significant new features include:

  • Google Analytics Real-Time
    Real-Time reporting shows you what’s happening on your site – right now! The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

  • Multi-Channel Funnels
    See which channels your customers interacted with during the 30 days prior to converting or purchasing. Conversion path data includes interactions with many media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads.

  • Mobile Reporting
    More and more, visitors are using mobile devices to browse the web. Mobile reports in the new version of Google Analytics help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimize for those devices.

  • Flow Visualization
    Flow Visualization is a beautifully designed and highly sophisticated tool for graphically showing how visitors navigate through your site. We’ve completely re-imagined and redesigned the navigation tools available in the old version of Google Analytics.


So these are some of the exciting new features on GA. Long overdue – I must add. But nevertheless, am sure Analytics professionals would welcome these changes and UI updates as well. If you wish to work with the Old version, you can access it from top right corner of Google Analytics –> Switch back and forth as much as you need, but keep in mind, that the old version will only be available until early next year.

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About sghoshoxon

Born in India, educated in Moscow, worked in the UK; Subhasish speaks English, Russian, Hindi & Bengali. Marketing // Strategy // Consulting, Active Blogger, Social Media Evangelist, Apple fan; Thanks to all for reading my blog posts, with 'FewRandomRantings.Wordpress.com' reaching 74,000+ visits since inception. Follow me @nerdometer.

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